Sistema Shyam TeleServices (SSTL), that provides telecom services under the MTS brand, has appointed Creativeland Asia as their Agency on Retainer (AOR) for the entire business. The mandate covers Mainline, BTL, Circles and Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city within months of starting the process of setting-up operations.
The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.
Commenting on this partnership, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia said, “I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for sometime now. In MTS, we discovered a like-minded brand that is hungry for creativity and roaring to make a mark in one of the most dynamic categories in the country.”
He further said, “This partnership further gives Creativeland a great platform in the capital city and we hope to imbibe the ‘Good Creative Upbringing’ culture into the quality talent in this market.”
On awarding the business to Creativeland Asia, Leonid Musatov, Chief Marketing & Sales Officer, MTS India said, “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands.”