Top Story

e4m_logo.png

Home >> Account Movement >> Article

MTS’ digital duties move to Rediffusion Y&R Digital

29-November-2011
Font Size   16
Share
MTS’ digital duties move to Rediffusion Y&R Digital

Following a multi-agency pitch, the digital arm of Rediffusion Y&R has won the digital business of Sistema Shyam TeleServices Ltd, which provides telecom services under MTS brand to over 14 million wireless subscribers across India. The team will manage all digital brand communication, including creative, online media and social media duties, for the telecom company.

Commenting on this partnership, Rachana Dharia – Business Head (Digital), said, “MTS is one of the fastest growing telecom brands in the country. Telecom provides immense opportunity to leverage the digital platform due to its direct engagement with customers and their relationship with communication. With MTS being a youth brand, we are excited about leveraging the digital medium and taking the brand further into the youth mind space. It’s a great partnership and we intend to do some extraordinary innovations that reach out to the ever-growing digital audience.”

According to Amitesh Rao, Director Brand & Media, MTS India, “As a next generation digital brand, MTS is in the process of rolling out a series of digital initiatives and innovations designed to empower and engage our customers. Reaching out to our customers in the digital arena is an essential part of our data centric strategy, and in Rediffusion Y&R – Digital we have the right partner to effectively and efficiently expand brand MTS’ digital footprint.”

On partnering with MTS, D Rajappa, President, Rediffusion Y&R said, “We are delighted to deepen our engagement with MTS and to partner with them in their focused quest for growth by leading the data space and building franchise among the fast growing youth market. Rediffusion will endeavour to provide seamless marketing support to MTS through effective collaboration across all media to create engaging and impactful creative content.”
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO