Mahanagar Telephone Nigam Ltd (MTNL) has called for creative and media pitch for the Mumbai circle. According to industry sources, the account size is pegged at Rs 20 crore. The incumbent agencies are RK Swamy BBDO, PerceptH, Goldmine and Sobhagya. The empanelment will be for a period of for two years.
A tender was floated in this regard in June, in which 20 creative agencies have reportedly taken part. MTNL will empanel four agencies after two rounds of presentations. The entire business will be split between the four empanelled agencies. The names of the selected agencies will be declared soon.