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MPG snaps up fragrance & cosmetics group Puig

21-September-2010
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MPG snaps up fragrance & cosmetics group Puig

Puig, one of the leading global fragrance and cosmetics group with brands such as Nina Ricci, Paco Rabanne, Carolina Herrera, Prada and Antonio Banderas, has consolidated and expanded its global partnership with MPG for communication strategy, planning and buying into the Asia-Pacific region.

This agreement marks the next step in the long-term collaboration between Puig and MPG with the addition of key Puig Asia-Pacific markets such as China, Australia, India and Japan, and foresees probable expansion into further Asian countries in the future.

The account, covering over 20 countries in Europe, North America, Latin America and Asia-Pacific, will continue to be coordinated from Barcelona, home to the Puig global headquarters, with a strong regional hub in Singapore to coordinate the new Asia-Pacific countries.

Selina Yeo, Puig Asia-Pacific Marketing Director, Puig, said, “We are convinced MPG is the right partner for us in Asia-Pacific and are looking forward to leveraging the lessons and best practices learnt during our long-standing collaboration in the rest of the world to support our growth in this region.”

“We are delighted to extend our relationship with Puig to Asia-Pacific and hope to replicate the success that we have had in partnering with them in other parts of the world. Asia-Pacific is witnessing exponential growth and we are looking forward to supporting Puig in culling out the true potential of this challenging new market,” said Vishnu Mohan, CEO, Havas Media, Asia-Pacific.

Puig is a family company founded in 1914 in Barcelona, Spain. Over the last 10 years, Puig has enjoyed solid growth as a beauty and fashion company. The company sells its products in more than130 countries and has direct presence in 22 of them, employing 3,500 people worldwide.

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