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MPG retains MTS media business

15-June-2011
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MPG retains MTS media business

MPG India, the flagship brand of Havas Media, has retained the media business of telecom services provider MTS. MTS’ media spend is Rs 150 crore.

MPG won the business following a five-way pitch process that included Mediacom, Mudra, Lintas Media Group and Motivator. The telecom services provider, which has been working with MPG since its launch in 2009, started the review last year in August.

In a prepared statement, Anita Nayyar, CEO, MPG India and South Asia said: “We have shared a rewarding relationship with MTS’ marketing team from day one and this relationship is based on trust and performance. Naturally, it is heartening to continue the relationship and see it go from strength to strength.”

“MTS is a challenger brand with a trajectory, which is nothing short of spectacular. The DNA and ethics that have contributed to MTS’ success are shared by the MPG team and I am happy to say that our track record on MTS’ account has been ‘zero error’, which is one of the reasons why the clients have decided to extend the relationship with us. Our best and brightest minds have been working on the account since the very beginning, a tradition that will continue.”

Amitesh Rao, Director Brand & Media, MTS India, said: “Recently, we unveiled a new brand identity for MTS designed to resonate with the new realities of today’s youth, with the tagline, “A Step Ahead”. In sync with the same philosophy, we are happy to sign up MPG. We look forward to partner with the MPG team to create the maximum impact for the brand by leveraging their media expertise.”

Sistema Shyam TeleServices Ltd. (SSTL) is a joint venture between Sistema {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company which operates its telecom services under the MTS brand.

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