Close on the heels of winning the INQ Mobile and IMN News (NewsX) businesses, MPG has added yet another account to its kitty – M3M India Ltd. The size of the business is estimated to be in excess of Rs 20 crore. The win comes on the back of a multi-agency pitch. This is the first time that the client has hired a media agency.
M3M India Ltd offers innovative, unique, unparallel concepts, multi-dimensional realty solutions. Recently, the Golf Estate project of M3M was adjudged the ‘Best Upcoming Project of India’ at the NRI Summit 2010 held at Dubai. The group has great plants for the project going forward.
On awarding the business to MPG, Dr Kunal Banerji , President, M3M India Ltd, said, “We found the MPG approach very thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, was in sync with our marketing objectives and requirements. Moreover, they have an extremely passionate and enthusiastic team, which further made us choose them as our media partner.”
Elated over the win, Anita Nayyar, CEO, Havas Media India & South Asia, said, “We are delighted to be associated with the M3M Group and hope to create a power brand in the real estate category. It is our privilege to start the association by announcing their proud win.”
Nayar further said, “With this win, MPG has further consolidated its position by adding media business in excess of Rs 50 crore in the last few months.”