Top Story

e4m_logo.png

Home >> Account Movement >> Article

MPG bags media mandate for M3M India Ltd

06-July-2010
Font Size   16
Share
MPG bags media mandate for M3M India Ltd

Close on the heels of winning the INQ Mobile and IMN News (NewsX) businesses, MPG has added yet another account to its kitty – M3M India Ltd. The size of the business is estimated to be in excess of Rs 20 crore. The win comes on the back of a multi-agency pitch. This is the first time that the client has hired a media agency.

M3M India Ltd offers innovative, unique, unparallel concepts, multi-dimensional realty solutions. Recently, the Golf Estate project of M3M was adjudged the ‘Best Upcoming Project of India’ at the NRI Summit 2010 held at Dubai. The group has great plants for the project going forward.

On awarding the business to MPG, Dr Kunal Banerji , President, M3M India Ltd, said, “We found the MPG approach very thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, was in sync with our marketing objectives and requirements. Moreover, they have an extremely passionate and enthusiastic team, which further made us choose them as our media partner.”

Elated over the win, Anita Nayyar, CEO, Havas Media India & South Asia, said, “We are delighted to be associated with the M3M Group and hope to create a power brand in the real estate category. It is our privilege to start the association by announcing their proud win.” Nayar further said, “With this win, MPG has further consolidated its position by adding media business in excess of Rs 50 crore in the last few months.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions