Top Story

e4m_logo.png

Home >> Account Movement >> Article

Motivator, Ogilvy on board for Al Jazeera biz

31-January-2012
Font Size   16
Share
Motivator, Ogilvy on board for Al Jazeera biz

In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties.

It may be recalled that the Qatar-based international English news channel Al Jazeera had gone on air in India on November 16, 2011. Al Anstey, MD, Al Jazeera India, had emphasised at the time of the launch that the group was focusing on building the brand in India. “India is an emerging leader in today’s globalised world and a critical country for Al Jazeera English to broadcast across. We are confident that our coverage will be of enormous interest and value to audiences across India,” he had said.

In July last year, Al Jazeera had appointed Aidem Ventures as media representative for Al Jazeera English (AJE) and other flagship channels – namely, Al Jazeera Arabic, Al Jazeera Documentary, Al Jazeera Mobasher in India.

Launched in 2006, Al Jazeera English has over 70 bureaus across the world and reaches out to 250 million households in 130 countries. In December 2010, the Ministry of Information and Broadcasting (MIB) had granted a down-linking license to Al Jazeera English in India.

Agency officials were not available for comments at the time of filing this report.

Also read:

Al Jazeera to finalise marketing & ad agency soon

Al Jazeera English reaches India via Dish TV

Al Jazeera appoints Aidem as media sales partner in India

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions