Top Story

e4m_logo.png

Home >> Account Movement >> Article

Monte Carlo creative biz up for grabs

16-June-2010
Font Size   16
Share
Monte Carlo creative biz up for grabs

Monte Carlo, the brand from Oswal Woollen Mills Ltd, is scouting for a creative partner. It may be recalled that in October 2008, the account was won by JWT. However, it is learnt that JWT will not be taking part in the freshly called multi-agency pitch. Law & Kenneth, Publicis, and Saatchi & Saatchi are among the agencies that are participating in the pitch.

Industry sources have pegged the account size in the region of Rs 15-20 crore.

The agencies have been asked to present ideas on how to take the brand Monte Carlo to the next level. The account will be a 360 degree initiative involving print, TV, BTL and OOH campaigns.

When contacted, the client and the agencies taking part in the pitch refused to comment on the development.

Oswal Woollen Mills Ltd is the flagship company of the Rs 2,500-crore Nahar Group and owns the Monte Carlo and Canterbury brands. The Nahar Group is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments and knitwear.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.