Following a multiagency pitch, Mitsubishi India has appointed Euro RSCG as its creative partner for its entire portfolio in India. Highly placed sources have confirmed the development to exchange4media. Contract Advertising was the incumbent agency.
Mitsubishi's car brands include Lancer, Montero, Outlander, Pajero and Cedia.
The pitch process included two rounds. The first round took place in Chennai, while the second was in Delhi. There were four agencies in the fray for the pitch but exchange4media could not confirm details on which these agencies were.
It is understood that Mitsubishi is still finalising its media AoR.
Hindustan Motors has technical collaboration with Mitsubishi Motors Corporation of Japan and, under this license, produces premium passenger cars – viz. Lancer, Pajero, Cedia, Montero, Outlander and Lancer Evolution X (Evo X) at its third plant situated at Tiruvallur near Chennai in Tamil Nadu.