The Ministry of Road Transport and Highways, Government of India, has invited applications under the ‘two-bid’ system to empanel digital agencies, according to senior sources in the industry.
Sources have divulged that the empanelled agencies will be responsible for launching campaigns as per an approved media plan to promote awareness about road safety. The campaign is scheduled to commence from December 2010 and will continue till March 2011.
The basic requirement from the agencies pitching for the business is to chalk out and design creatives in the form of banners as well as rich media content. These will then be adapted in formats acceptable to the selected websites and portals.
The tender documents can be collected from the facilitation centre of the Ministry of Road Transport and Highways.