Ministry of Food Processing Industries has chosen 15 agencies to work on its creative and media strategies. The agencies have been empanelled for a period of three years. The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.
The list of empanelled agencies include Triton Communications, Pamm Advertising, Centum Advertising, Infinity Advertising, Aryan Advertising, Alaknanda Advertising, RK Swamy BBDO, Garuda Advertising, Adwit India, Vivid India Advertising, Mode Advertising, Span Communications, Impact Advertising, Quantum Communication and Critique Communication.
The agencies shall be responsible for conceptualising, designing and producing creative materials, publicity materials for the Ministry’s ad campaign in print and electronic media and also for outdoor promotional activities. The agencies would also be responsible for preparing media activities plan, implementing and executing them.
For the record, the Ministry of Food Processing Industries, set up in July 1988, is the main Central agency of the Government, responsible for developing a strong and vibrant food processing sector with a view to create increased job opportunities in rural areas, enable the farmers to reap benefit from modern technology, create surplus for exports and stimulating demand for processed food.