Uninor, owned by Norway-based mobile services provider Telenor Group, has chosen Milestone Brandcom Group as its outdoor agency partner. Storyboard Brand Communication, the second agency of Milestone Brandcom Group, will be handling this account.
Neither agency nor Uninor officials were available for comments at the time of filing the report, but industry sources have confirmed the development to exchange4media and stated that the outdoor account size is estimated to be around Rs 50-60 crore.
The account has been awarded to Milestone Brandcom Group following a multi-agency pitch, which saw the participation of agencies such as Bates Wallstreet, Madison Outdoor Media Solutions and Kinectic, among others. DDB MudraMax is the incumbent agency.