Top Story

e4m_logo.png

Home >> Account Movement >> Article

Milestone Brandcom bags Uninor

31-October-2012
Font Size   16
Share
Milestone Brandcom bags Uninor

Uninor, owned by Norway-based mobile services provider Telenor Group, has chosen Milestone Brandcom Group as its outdoor agency partner. Storyboard Brand Communication, the second agency of Milestone Brandcom Group, will be handling this account.

Neither agency nor Uninor officials were available for comments at the time of filing the report, but industry sources have confirmed the development to exchange4media and stated that the outdoor account size is estimated to be around Rs 50-60 crore.

The account has been awarded to Milestone Brandcom Group following a multi-agency pitch, which saw the participation of agencies such as Bates Wallstreet, Madison Outdoor Media Solutions and Kinectic, among others. DDB MudraMax is the incumbent agency.
 

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve