Top Story


Home >> Account Movement >> Article

Microsoft’s global alignment with SMG does not impact India

Font Size   16
Microsoft’s global alignment with SMG does not impact India

Taking a significant decision in context to its global media mandate, Microsoft has appointed Starcom MediaVest Group to handle its media duties in the US and Canada markets.

As yet, this decision will bear no impact in the remaining 35 markets that Microsoft is present in. Microsoft’s media partner UM (previously known as Universal McCann) would continue handling the business in these markets.

Consequently, the change will have no effect in the India market as well.

Microsoft officials in India have not commented on the development yet and UM officials, too, refrained from commenting, but sources close to the situation informed that UM in India has been notified that the decision will not have any impact on the India market.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by