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MetLife India Insurance shops for creative partner

MetLife India Insurance shops for creative partner

Author | Shikha | Sunday, Oct 17,2010 10:55 PM

MetLife India Insurance shops for creative partner

MetLife India Insurance Company Ltd. (MetLife) is on the lookout for a creative agency to handle it advertising duties in India. MetLife has already invited a few agencies to make the first round presentations. McCann Erickson is the incumbent on the business.

While no official comments were available on the development, industry sources informed exchange4media that agencies have already met MetLife for the first round of presentations. The ad spends on the business couldn’t be ascertained. However, MetLife has been one of the more noticeable advertisers on the print and television mediums in the last year.

MetLife India Insurance Company Limited (MetLife) is an affiliate of MetLife Inc. and was incorporated as a joint venture between MetLife International Holdings Inc., The Jammu and Kashmir Bank, M. Pallonji and Co. Private Limited and other private investors. It serves its customers by offering a range of innovative products to individuals and group customers at more than 600 locations through its bank partners and company-owned offices.

The MetLife companies offer life insurance, annuities, automobile and home insurance, retail banking and other financial services to individuals, as well as group insurance, reinsurance and retirement and savings products and services to corporations and other institutions.

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