Creativeland Asia has been appointed Agency on Retainer for the digital creative and media mandate for Mercedes-Benz. The win comes on the back of a multi-agency pitch.
Creativeland will craft a fresh brand and digital strategy for Mercedes-Benz in conjunction with the team at the automobile major.
“We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they will be able to deliver seamless and integrated digital solutions for our brand,” said Eberhard Kern, CEO and Managing Director, Mercedes-Benz India.
Commenting on the win, Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia said, “To work with a brand that exudes ‘Excellence’ is prestigious and closer to our DNA.”