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Melon Media opens account with Floriana; ac size Rs 25 cr

22-July-2011
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Melon Media opens account with Floriana; ac size Rs 25 cr

Following a multi agency pitch, Melon Media, the media services arm under the Crayons Communication group has bagged the media duties for Floriana Group. The account size is estimated to be in the vicinity of 25 crores. The win comes after a multi agency pitch process that started about a month ago and saw participation from two more agencies.

Confirming the news to exchange4media, Kunal Lalani, Managing Director, Crayons, said “We are elated to win the first account for Melon Media. The win confirms that we are headed in the right direction. We are glad to partner with Floriana in the times of its growth.”

The first commercial for Floriana which is already on-air, has been created by its in-house team. The commercial highlights various businesses run by the group. While the media duties have been awarded to Melon, It is learnt that the group is still scouting for its creative partner. While the presentations have been made, it is yet to finalize the creative partners for the brand.

The multi media campaign that has been launched on television would soon be visible on other mediums as well including print, out of home and radio. Not only is the group making its presence through commercials, it has also sponsored programs like Dwarkadheesh-Bhagwaan Shree Krishna and the IIFA Awards.

For the record, Floriana, an enterprise, started in 1993, has blossomed into a multi-dimensional business conglomerate in a span of less than 2 decades with a growth route matched by few. The diversification of business interests ranges from essential oils, herbal oils, specialty perfumery compounds, wellness, education, agri-business & marble mining. processing and marketing, reaping rich dividends for the group. The group has set its eyes on becoming a US$ 5 billion company by 2015.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.