Continuing the winning streak of SMG this year, MediaVest has won the media mandate for SuperMax. The agency will handle media planning and buying across all media for SuperMax. The account was won in a multi-agency pitch that was conducted earlier this month. MediaVest will handle this business from their Mumbai office with immediate effect.
Confirming the development, MediaVest VP in Mumbai Dinesh Rathore, said, “We are delighted to have won the SuperMax business and are looking forward to partnering them. This has been a good year for our agency. We are looking forward to building on this momentum in the coming year.”
Starcom MediaVest Group (SMG) has been on a winning spree in the recent past. The agency network has picked up over 14 new businesses in the past few months from their Delhi, Mumbai and Bangalore offices, including most recently the Aircel TV and Digital business.
Mediavest Worldwide is one of the two global networks of Starcom MediaVest Group. The network started its operations in India in 2009 and is based in Mumbai, Delhi and Bangalore. It handles several leading brands across various sectors.
Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It has over 250 human experience strategists and activators across its four full service offices. In addition to communication strategy development through its two networks – Starcom Worldwide and MediaVest Worldwide – the group offers solutions in the area of ‘any screen content’ LiquidThread.
Since 2007, the network has been represented to the media owners by VivaKi Exchange, formed after a strategic merger of its buying scale with that of sister VivaKi unit ZenithOptimedia.