MediaVest Worldwide, part of the Starcom MediaVest Group, has been appointed as media partner by Wiwo Mobiles. MediaVest Bangalore will drive the business. The size of the business is estimated to be around Rs 20 crore.
Confirming the development, TC Sudhir, Executive Director, Teleworld United, owner of Wiwo Mobiles brand, said, “We are a new brand from the house of an established player. We wanted to partner with a company that understands what it is to be differentiated and insightful. We have chosen MediaVest Bangalore and are proud of the fact that we are one of their first clients. We look forward to a solid partnership.”
Sriram Sharma, General Manager, Bangalore, Starcom MediaVest Group, added, “Wiwo is a brand that is launching in the market and we are happy to have been selected by them as the media agency partner. We were truly inspired with the straight forwardness, professionalism and ambition of the client team and we hope to translate this into helping them build a great brand in the mobile handset business.”
Wiwo Mobiles is a brand from Teleworld United, part of the United Telcoms Group, a global business house with interests in diversified sectors like telecom, e-governance, steel, power, IT, real estate, manufacturing and education, with operations spread across 13 countries and employing more than 2,000 people. The group came into existence to cater to the growing demand for telecom related equipment more than four decades ago and is today considered a benchmark in the telecommunication network for its research and development, pioneering achievements and cost effective technology solutions.