MediaCom has been awarded the KDD (India) Pvt Ltd media business following a multi-agency pitch.The business will be managed out of MediaCom’s Bangalore office.
Anita Devraj Mookerjee, General Manager, MediaCom Bangalore, who led the pitch, is excited by the opportunity to partner with one of the largest dairy brands in the Middle East. She said, “It was a very competitive playing field and our innovative and differentiated thinking set us apart. We believe our product offering will add value to KDD (India) Private Limited’s business and our knowledge in the category will be further enriched by working with KDD India.”
KDD India is part of KDD Kuwait, which isa leading manufacturer and distributor of food and beverage products in the Arabian Gulf. KDD is celebrating 50 years of its existence. It's the longest established, most diversified and most innovative dairy in the region.The company's market share and brand equity reflect this position. Based in Kuwait, KDD is a closed shareholding company. The company's products are famous for their quality and have about 160 unique products falling into the dairy, juice, ice cream, and culinary categories. They are sold across the Gulf and the Levant.
MediaCom India is the fastest growing media agency in the country (RECMA Sep 2011). MediaCom India is known for its innovative work and is one of the most awarded media agencies in the country. They won the Grand Emvies in 2011 for the world’s first “Talking Newspaper”, an innovation that they did for Volkswagen.MediaCom manages other blue chip businesses like Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Revlonand MakeMyTrip.com among others.