Piaggio has launched its scooter brand Vespa LX 125, targeted at the premium segment, in India. Industry sources informed that Piaggio has earmarked a budget of Rs 25 crore for Vespa. The company has appointed MediaCom India as its media and digital agency.
This is MediaCom’s third big win in 2012 after KDD India and Apollo Munich.
MV Krishna, Associate Vice President, Marketing (two-wheelers), Piaggio Vehicles has confirmed the development to exchange4media. Vespa’s creative mandate is with Meridian.
Vespa is Italian brand Piaggio’s first venture in India without a local partner. The company is marketing Vespa through electronic media, print media, social media, events and also Vespa lifestyle club (fan club).
Piaggio has set up a plant for Vespa in Baramati with an investment of 32 million Euros. The plant has a capacity to produce 1,50,000 scooters and plans to produce 3,00,000 scooters subsequently. The company believes it will be able to sell 12,000 scooters per month by the last quarter of 2012.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions