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MEC wins media duties of Harman International in India

04-October-2011
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MEC wins media duties of Harman International in India

MEC has won the media AOR for Harman International’s India business.

Harman International Inc is the parent company behind an array of legendary brands that includes Harman Kardon, JBL, Mark Levinson, Infinity and AKG. The company is a leading global provider of premium audio and infotainment solutions, engaging customers around the home, in the car and on the go. Harman International recently announced the appointment of AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign that was unveiled in India last week.

Speaking on the win, T Gangadhar, Managing Director, MEC, said, ‘We are proud to be associated with Harman International, a legendary name in the world of sound. As Harman International, India’sAgency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”

MEC is part of GroupM and has four offices across India employing over 130 people. MEC’s clients in India include: LG Electronics, Colgate Palmolive, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Flipkart, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, Michelin among others.

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