Top Story

e4m_logo.png

Home >> Account Movement >> Article

MEC wins FlipKart's media duties

22-February-2011
Font Size   16
Share
MEC wins FlipKart's media duties

In the wake of a multi-agency pitch, MEC India has been awarded the FlipKart account. Flipkart, the three-year old E-commerce portal based in Bangalore initially sold books but has now expanded their offering to include music, movies, games and mobile phones. MEC’s mandate is to increase awareness of the brand. Happy was recently appointed FlipKart’s creative agency.

“Flipkart as start-up brand/ service has been built entirely by word-of-mouth,” explained Sachin Bansal, CEO of Flipkart. He added, “It’s our service that has led people to recommend us to others. A move from that ‘buzz culture’ to a mass media campaign is a big shift for us, and we wanted an agency that understood these nuances. MEC with its excellent track record and all round capabilities is the right partner for our business needs. Given the challenges we face in reaching our prospects, we needed a partner who can also offer unconventional and media neutral customer engagement solutions.”

Manjiri Kamat, Managing Partner, MEC India, added, “It’s a real pleasure to have a brand like Flipkart.com on our client roster. The Company has aggressive growth plans for 2011. We look forward to adding value to the business through our unique Active Engagement approach.”

MEC’s clients in India include LG Electronics, Colgate, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, among others.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...