ITC Ltd has joined the league of the hotly contested media pitches of this year. It is understood that the first round of presentations is now complete, and there are in all five agencies fighting for the business. The business is pegged in the vicinity of upwards of Rs 150 crore.
In addition to the incumbent Lintas Media Group, Mediaedge:cia, Starcom Worldwide, Madison Media and Mudra Max are also in the fray.
As is known, corporate major ITC had called for a media pitch last month to decide on its media agency of record. The mediums of OOH and digital were excluded from this pitch.
ITC officials are not offering any comments on the development yet.
ITC Ltd reviews media duties, account size upwards of Rs 150 cr