Top Story


Home >> Account Movement >> Article

McCann Worldgroup bags creative duties of Indian Badminton League

Font Size   16
McCann Worldgroup bags creative duties of Indian Badminton League

McCann Worldgroup, India has been awarded the strategic and creative responsibilities for promoting the Indian Badminton League (IBL). The IBL is a joint initiative of Badminton Association of India and Sporty Solutionz, who are the commercial right holders of the League for multiple years. With a purse of $1 million, IBL is the richest badminton league in the world.

Prasoon Joshi, President South Asia, McCann World Group said, “We are happy to promote badminton and use our expertise in sport communication to further the game and the Indian Badminton League.”

For McCann Worldgroup, India the IBL strengthens a sport mandate that includes Mumbai Indians, Star Sports and Hockey India League.

Alok Lall, Executive Director, McCann added here, “It is a challenge to create a lasting impression for a sport other than cricket, but that’s what drives us at McCann.”

As is known, in May 2013, VivaKi Exchange was assigned the media mandate for the Indian Badminton League.

IBL will be held from August 14-31, 2013. The six franchise-based city teams featuring in the first edition of the IBL are Hyderabad Hotshots (Hyderabad), Rajdhani Smashers (Delhi), Mumbai Masters (Mumbai), Karnataka Kings (Bengaluru), Pune Vijetas (Pune) and Lucknow Warriors (Lucknow).

Also read:
VivaKi Exchange bags media mandate for Indian Badminton League

Tags McCann Worldgroup Indian Badminton League Prasoon Joshi Alok Lall

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...