Top Story

e4m_logo.png

Home >> Account Movement >> Article

McCain assigns creative duties to Law & Kenneth

07-May-2013
Font Size   16
McCain assigns creative duties to Law & Kenneth

McCain Foods India, the Indian subsidiary of McCain Foods Canada, has signed on Law & Kenneth as its new creative Agency on Record (AoR). The agency has been mandated to build awareness of the McCain brand in India by developing and implementing an integrated brand communication approach across all touch points.

On awarding the business to Law & Kenneth, Vikas Mittal, Managing Director, McCain Foods India said, “We see a big opportunity in making McCain a part of the food basket of Indian household and see the Law & Kenneth team as a key partner in creating the communication platform for achieving this goal.”

Gunjan Pandey, General Manager - Marketing, McCain Foods India added here, “We wanted to partner with agency that had the required innovative approach to tap into consumer insights in order to create deeper connections with consumers. Law & Kenneth won the multi-agency pitch on the basis of their strong consumer insights and creative direction.”

McCain’s range of products available in India includes frozen products such as French Fries, Super Wedges, Smiles, Rosti Rounds; Indian ethnic specialties such as Aloo Tikki, Idli Sambar, Chill Garlic Potato Bites, Potato Cheese Shotz, Veggie Nuggets, Veggie Burger Patties and imported cheese appetizers. The current McCain campaigns feature actor Karisma Kapoor as the brand ambassador.

Reacting to the win, Sanjeev Gauba, Senior Vice President and Branch Head, Law & Kenneth Delhi said, “We are very excited to come on board with the McCain team. We look forward to help them in taking the brand to the next level.”

“McCain offers a great opportunity to do exciting creative work on the category and the product,” said Parul Arora, Executive Creative Director, Law & Kenneth Delhi. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...