Top Story

e4m_logo.png

Home >> Account Movement >> Article

M&C Saatchi bags creative mandate for W

14-February-2012
Font Size   16
Share
M&C Saatchi bags creative mandate for W

W, an Indian contemporary ready-to-wear brand for women, has appointed M&C Saatchi to carry out its creative duties.

Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt Ltd, said, “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner, who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalise on this opportunity, and with M&C Saatchi we look towards achieving greater successes for the brand.”

Anjali Nayar, CEO, M&C Saatchi, added here, “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

According to Richa Sinha, Executive Creative Director, M&C Saatchi, what made W special was the fact that the brand embodied the true spirit of the modern Indian woman and didn’t believe in slotting women in their clichéd roles. On a similar vein, Rupin Jayal, Head - Strategy & Planning, M& C Saatchi, noted that with its blend of international influences framed within Indian silhouettes, W had the potential of becoming an iconic brand.

W, a part of TCNS Clothing Pvt Ltd, is a pioneer in introducing the concept of ‘Mix n Match’ in retail. The brand is present in 40 cities across the country with 100 exclusive stores. Apart from the exclusive brand outlets, W is also available through various other retail formats like multi-brand outlets and shop-in-shops. TCNS Clothing Company is promoted by OS Pasricha and AS Pasricha, who have been in the textiles and clothing business since 1972.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education