W, an Indian contemporary ready-to-wear brand for women, has appointed M&C Saatchi to carry out its creative duties.
Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt Ltd, said, “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner, who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalise on this opportunity, and with M&C Saatchi we look towards achieving greater successes for the brand.”
Anjali Nayar, CEO, M&C Saatchi, added here, “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”
According to Richa Sinha, Executive Creative Director, M&C Saatchi, what made W special was the fact that the brand embodied the true spirit of the modern Indian woman and didn’t believe in slotting women in their clichéd roles. On a similar vein, Rupin Jayal, Head - Strategy & Planning, M& C Saatchi, noted that with its blend of international influences framed within Indian silhouettes, W had the potential of becoming an iconic brand.
W, a part of TCNS Clothing Pvt Ltd, is a pioneer in introducing the concept of ‘Mix n Match’ in retail. The brand is present in 40 cities across the country with 100 exclusive stores. Apart from the exclusive brand outlets, W is also available through various other retail formats like multi-brand outlets and shop-in-shops. TCNS Clothing Company is promoted by OS Pasricha and AS Pasricha, who have been in the textiles and clothing business since 1972.