Top Story


Home >> Account Movement >> Article

M&C Saatchi bags creative duties of Amar Remedies’ personal care biz

Font Size   16
M&C Saatchi bags creative duties of Amar Remedies’ personal care biz

M&C Saatchi Communications, one of the world’s youngest and fastest growing global advertising agency networks, with offices in 22 cities across 15 countries, has bagged the creative duties of the personal care business of Amar Remedies, a manufacturer of quality personal hygiene products that started with a foray into the oral care market nearly three decades ago.

Chetan Gupta, President, Commercial, Amar Remedies, explained, “We were extremely pleased with the communication package developed by M&C Saatchi for Amar Clove Gel Toothpaste. The creative was clutter breaking and the consequent results in the marketplace have been very positive. We had no hesitation in making the relationship a more permanent one.”

Reacting to the win, Suranjan Das, Executive Director, M&C Saatchi, said, “This is a really exciting and challenging category to work on. Amar has some fantastic products that are 100 per cent vegetarian and filled with the goodness of Ayurveda. Till recently, their focus has been more on the export markets, hence the first task is to build awareness for them at a domestic level. The company is extremely open-minded and flexible. We look forward to this association.”

Amar Remedies, started as Swami Aushadalaya Pvt Ltd, embarked on its journey in Ayurvedic medicinal research and development in the year 1984, and in 1995, the company changed its name to Amar Remedies. Today, Amar Remedies has expanded into other personal care and grooming categories, covering skincare, pain relief and hair care.

Tags M&C Saatchi Ayurveda

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...