Maya Appliances Pvt Ltd, brand owners of Preethi, a household name in kitchen appliances, has appointed Vizeum as their media agency. This win is Vizeum’s 14th client engagement since the agency’s launch a year ago. Industry sources have pegged the account size at upwards of Rs 10 crore.
Confirming the appointment, TT Siddarth, Director - Operations, Maya Appliances, said, “We have grown the Preethi brand from 20 mixer grinder units in 1978 to the country’s No. 1 brand in the category, working with various internal and external resources. However, considering the aggressive future plans of the company, we felt the need to engage professional organisations on various aspects of our business, who would have the right kind of mindset to partner an organisation like ours. Coincidentally, Vizeum approached us around the same time. We thoroughly assessed them on various counts, such as consumer understanding, brand understanding, market understanding, strategic thinking and implementation ability, leadership and the overall team. After an exhaustive evaluation, we felt comfortable placing our faith in Vizeum to manage our communication investments. We wish them all the best and look forward to a lasting partnership with them.”
Reacting to the win, S Yesudas, Managing Director, Indian Sub-continent, Vizeum, said, “We are simply delighted with this win and I thank the Maya Appliances management for giving us this opportunity. Our aim is to operate as the extended marketing team for the client. This business will be handled out of Vizeum Chennai under the leadership of General Manager EM Sreeneelakandhan. However, with Vizeum being a boundary-less organisation, Maya Appliances will also receive contributions from the entire team at Vizeum India.”