Top Story

e4m_logo.png

Home >> Account Movement >> Article

Maxus to handle the media duties for Neo Sports

26-May-2010
Font Size   16
Share
Maxus to handle the media duties for Neo Sports

Neo Sports has roped in Maxus as its media agency. Prior to this, MEC was handling the media duties. The creative duties continue to be with McCann Erickson. Industry sources peg the business in the region of Rs 20-25 crore.

Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. While both MEC and Maxus belong to GroupM, the change comes due to some internal restructuring.

Sports and entertainment company Nimbus Communications had announced the launch of Neo Sports, a 24-hour cricket centric television channel in September 2006. The channel focuses on various cricket related programming, live coverage of both domestic and international cricket, interviews with top cricketers, analysis and sports entertainment.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...