Top Story


Home >> Account Movement >> Article

Maxus India bags Ruchi Soya Industries business

Font Size   16
Maxus India bags Ruchi Soya Industries business

Maxus India has been appointed agency on record (AOR) for Ruchi Soya (Popular Division), which includes Mahakosh, Sunrich and Ruchi Gold brands. Maxus India has won the media investment duties on the back of a multi-agency pitch for Ruchi Soya’s edible oils business. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar.

On the development, Alok Mahajan, Head of Marketing, Ruchi Soya Industries said, “We are extremely excited to work with Maxus India. We were impressed with their clear vision on our business, their thought leadership and above all their enthusiasm to partner with us on our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency.”

Commenting on the new business acquisition, Kartik Sharma, Managing Partner, Maxus said, “We are delighted to come on board as an AOR for Ruchi Soya. Working with one of the leading FMCG companies in India, with a turnover of over Rs 26,000 crore, is truly a great opportunity. We hope to partner with the company on their ambitious expansion journey.”

Ruchi Soya has a turnover of over $5 billion and is an integrated player, from farm to fork. With its brands such as Mahakosh, Sunrich, Ruchi Gold and Nutrela, the FMCG company has emerged as India’s largest player in the edible oil business.

Maxus India has logged in several new wins in 2013, including Tata Tea, Redbus and, besides being retained as the AOR for L’Oreal.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data:

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey