Maxus India has been appointed agency on record (AOR) for Ruchi Soya (Popular Division), which includes Mahakosh, Sunrich and Ruchi Gold brands. Maxus India has won the media investment duties on the back of a multi-agency pitch for Ruchi Soya’s edible oils business. The account will be handled by Maxus’ Mumbai office and will be headed by Mangesh Korgaonkar.
On the development, Alok Mahajan, Head of Marketing, Ruchi Soya Industries said, “We are extremely excited to work with Maxus India. We were impressed with their clear vision on our business, their thought leadership and above all their enthusiasm to partner with us on our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency.”
Commenting on the new business acquisition, Kartik Sharma, Managing Partner, Maxus said, “We are delighted to come on board as an AOR for Ruchi Soya. Working with one of the leading FMCG companies in India, with a turnover of over Rs 26,000 crore, is truly a great opportunity. We hope to partner with the company on their ambitious expansion journey.”
Ruchi Soya has a turnover of over $5 billion and is an integrated player, from farm to fork. With its brands such as Mahakosh, Sunrich, Ruchi Gold and Nutrela, the FMCG company has emerged as India’s largest player in the edible oil business.
Maxus India has logged in several new wins in 2013, including Tata Tea, Redbus and Musafir.com, besides being retained as the AOR for L’Oreal.