PolicyBazaar.com has awarded its media mandate to Maxus India. The agency’s Delhi office will handle the business. Last month, the online insurance aggregator had appointed Mudra (North & East) as its creative agency. The account is pegged in the vicinity of Rs 22-25 crore.
The incumbent on the business is Lintas Media Group. It is understood that the development was preceded by a credential presentation from agencies.
Speaking on Maxus’ appointment, Akshay Mehrotra, Chief Marketing Officer, PolicyBazaar.com, said, “We are very happy to appoint Maxus as our media agency, and we look forward to very exciting times as we build the PolicyBazaar.com brand. We believe Maxus will help us do some game changing campaigns and very effectively spend our media budget.”
Maxus Delhi’s General Manager, V Narayanan, added, “We look forward to building a long-term partnership with PolicyBazaar.com. We are excited about the appointment and well aware of the challenges ahead of us, considering PolicyBazaar.com’s aggressive growth plans. We will do our best to deliver on the objectives outlined by the client and build the brand in the marketplace.”
PolicyBazaar.com is the largest online insurance aggregator in India and is an InfoEdge (Naukri.com) & Intel Capital portfolio company. The company began its operations in 2008 and is a key force in establishing online insurance aggregation model in India.
PolicyBazaar.com specialises in making comparative analysis of the insurance products of various insurance policies based on price, quality and key features. It empowers more than 5 million visiting customers every month with comparative, accurate and up-to-date information on Insurance products combined with prompt, solution driven customer service.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions