Greenpeace, the global organisation that aims to protect and conserve the environment, has appointed Maxus India as its media AOR on its business in India. The business will be handled out of Delhi.
Greenpeace has already initiated the 10-10-10 project with Maxus as its agency. 10-10-10 (10th-October-2010) was earmarked as the Global Day for action dedicated to the Green cause, where individuals/ organisations were requested to do their bit for the conservation of Environment. The initiative was supported by the likes of CNN-IBN, IBN 7, Zee News, Big FM, and Tata Sky, among others.
Confirming the development, Parul Tyagi, Consultant, Marketing and Communications Team, Greenpeace India, commented, “The professionalism and competency that Maxus is known for will ensure that our campaign will be received by the right audience in the most effective manner with utmost sincerity and absolute precision.”
On appointing Maxus for the business, Vivek Sharma, Programme Support Director, Greenpeace India, said, “This is the first time we are connecting with a wider audience to identify with us and join us in our movement to save the climate. With Maxus on board, we hope to achieve our ambition to get large numbers of people to sign up with Greenpeace in the most efficient and scientific way.”
An elated Mausumi Kar, General Manager, Maxus Delhi, said, “It is a privilege to work as partners with Greenpeace. Making India environment conscious is fulfilling for the team that will deliver the cause promise. For Maxus, it is more than a business.”
It is learnt that there are many more campaigns in the pipeline, urging everybody to do their bit for the environment.