Top Story


Home >> Account Movement >> Article

Maxus drives away with redBus’ media mandate

Font Size   16
Maxus drives away with redBus’ media mandate

Maxus has been assigned the media mandate for online bus ticket-booking site redBus in a recently conducted pitch process that saw the participation of leading agencies such as Mindshare, Madison, ZenithOptimedia and MudraMax. The win comes on the heels of Maxus winning the businesses of Nestle Digital in Delhi and Tata Tea in Bangalore, among others. The redBus business is estimated at $5 million in India.

Sanchayeeta Verma, GM, Maxus South, who is the key lead in the pitch, said that redBus is a highly reputed name in the travel space. “We are very excited with this win and believe our role is to help our clients navigate and maximise the opportunities of change in an always-on, fully digitised media world. And we are looking forward to partnering redBus in their exciting journey towards exponential growth.”

LK Gupta, Chief Marketing Officer, redBus added here, “As an e-commerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning and buying capabilities in media. We’re excited to embark on this exciting journey during which we’re sure Ajit (Varghese, MD, Maxus & Motivator - South Asia) and his team will be big contributors.”

redBus commenced operations in 2005, started with a personal experience of the founder members.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016