Top Story


Home >> Account Movement >> Article

Maxus drives away with redBus’ media mandate

Font Size   16
Maxus drives away with redBus’ media mandate

Maxus has been assigned the media mandate for online bus ticket-booking site redBus in a recently conducted pitch process that saw the participation of leading agencies such as Mindshare, Madison, ZenithOptimedia and MudraMax. The win comes on the heels of Maxus winning the businesses of Nestle Digital in Delhi and Tata Tea in Bangalore, among others. The redBus business is estimated at $5 million in India.

Sanchayeeta Verma, GM, Maxus South, who is the key lead in the pitch, said that redBus is a highly reputed name in the travel space. “We are very excited with this win and believe our role is to help our clients navigate and maximise the opportunities of change in an always-on, fully digitised media world. And we are looking forward to partnering redBus in their exciting journey towards exponential growth.”

LK Gupta, Chief Marketing Officer, redBus added here, “As an e-commerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning and buying capabilities in media. We’re excited to embark on this exciting journey during which we’re sure Ajit (Varghese, MD, Maxus & Motivator - South Asia) and his team will be big contributors.”

redBus commenced operations in 2005, started with a personal experience of the founder members.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO