In the wake of a multi agency pitch, WCCLG (Wipro Consumer Care & Lighting) has consolidated its media mandate with Maxus and Lodestar UM. The account size is said to be in the region of Rs 150 crore.
Following this realignment, brands such as Yardley and various others including Santoor deo range now come under Maxus’ mandate. For Maxus the win comes in the wake of Sofy from Unicharm and Panasonic corporate account.
Lodestar UM has retained the mandate for brand Santoor, which the company had earmarked for a massive relaunch this year.
Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM.
WCCLG, a business unit of Wipro, has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products. It is also a key player in institutional lighting in specified segments like software, pharma and retail.
Over the past few decades, WCCLG has seen consistent growth both in terms of presence in number of categories and growth within categories it is already present in. From a purely Vanaspati company WCCLG has moved to having a vast plethora of brands spanning across categories.