Top Story

e4m_logo.png

Home >> Account Movement >> Article

Maxus bags the media mandate for Kotak Mahindra Group

28-December-2013
Font Size   16
Maxus bags the media mandate for Kotak Mahindra Group

Maxus has won the media investment mandate for Kotak Mahindra Group following a multi-agency pitch.

Commenting on the win, Kartik Sharma, MD, Maxus, South Asia said, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com. The agency also retained the L’Oreal account in 2013 after an aggressive multi-agency pitch.

Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. The consolidated balance sheet of Kotak Mahindra Group is over Rs 1.14 lakh crore, while the consolidated net worth of the Group stood at Rs 17,868 crore as on September 30, 2013. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, Dubai, Abu Dhabi, Mauritius and Singapore. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...