Maxus has won the media investment mandate for Kotak Mahindra Group following a multi-agency pitch.
Commenting on the win, Kartik Sharma, MD, Maxus, South Asia said, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”
Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com. The agency also retained the L’Oreal account in 2013 after an aggressive multi-agency pitch.
Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. The consolidated balance sheet of Kotak Mahindra Group is over Rs 1.14 lakh crore, while the consolidated net worth of the Group stood at Rs 17,868 crore as on September 30, 2013. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, Dubai, Abu Dhabi, Mauritius and Singapore.