Close on the heels of the Neo Sports win, Maxus India has now added the media duties of Kerala-based Manappuram Finance to its kitty. The business was hitherto handled by Lintas Media Group. It is understood that there were no pitch process before the development. Manappuram Finance had recently appointed Nethra Advertising for its creative duties.
While the client was not available for comments, industry sources have confirmed the development. Sources also inform that Manappuram’s account size would be significant, and may even be in the vicinity of upwards of Rs 100 crore. Manappuram creative features leading names from the South Indian film industry including Mohanlal, Vikram and Puneet Rajkumar.
It is known from sources that Maxus is in the process of opening a new office in Thrissur in Kerala to service this business.