Top Story

e4m_logo.png

Home >> Account Movement >> Article

Maxus and OMG begin work on SC Johnson biz in India

21-December-2011
Font Size   16
Maxus and OMG begin work on SC Johnson biz in India

In a global realignment earlier this year, SC Johnson had moved its advertising business out from IPG agencies Draft FCB, Initiative and UM.

The corporate major had assigned it global media buying business to Maxus. The planning AOR was divided between Maxus and Omnicom Media Group. The creative business was also divided between Ogilvy and BBDO.

The development finally took shape in India from December 2011.

Industry sources peg the business in the vicinity of Rs 50-60 crore.

SC Johnson’s verticals of home fragrance and home cleaning that include brands like Mr Muscle, Pledge, Glade will now be handled by Ogilvy’s Delhi office. Maxus India will handle the media planning of these brands.

The pest control business that includes brands like Raid and Baygon will be handled by BBDO India. The media planning of these brands would be handled by Omnicom Media Group India.

Maxus India is in charge of the complete media buying for SC Johnson.

SC Johnson is another significant addition to Maxus, Omnicom Media Group, Ogilvy and BBDO kitties this year.

While industry officials have confirmed that the agencies have already begun work on the businesses in India, agency officials or SC Johnson officials did not comment on the development.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...