Maxus has won the media planning duties of askme.com and askmebazaar.com. Getit Infomedia owns a portfolio of brands operating in both online and offline properties, with brands including AskMe, AskMeBazaar, FreeAds and YellowPages across Indian online search, deals, marketplace and classified industry. The Maxus New Delhi team will manage the account.
AskMe is being launched as a next generation mobile app for consumption across local search, marketplace, classified and deals. It is platform agnostic and allows consumption across voice, mobile (APP and WAP) and online. It has also executed some industry defining product partnerships such as with WeChat.
Commenting on the development, Manav Sethi, Marketing Head, Getit Infomedia said, “Our determination to lead the online search, deals, marketplace and classified space with clutter breaking marketing activities also drives us to ensure we work with the best of the agency to deliver on the ambition. After careful evaluation, we decided on Maxus, as it was able to bring in consumer experience beyond traditional communications.”
Reacting to the win, V Narayanan, General Manager, Maxus New Delhi said, “We are thrilled to partner Getit Infomedia. Their brands focus on strategic thinking and smart innovations when it comes to communications solutions. This very much aligns with the Maxus way of working. We look forward to contributing to their success and work towards building the portfolio of brands in a fiercely contested market place.”