Top Story


Home >> Account Movement >> Article

Mathrubhumi appoints Maxus as media AoR

Font Size   16
Mathrubhumi appoints Maxus as media AoR

Mathrubhumi has appointed a new partner for its media mandate. The account has been awarded to Maxus India that will manage it from its Thrissur office in Kerala. So far, a local agency was handling this business.

Even as official details on Mathrubhumi’s ad spends were not available, sources informed that the account size would be in the vicinity of Rs 25 crore.

In a conversation with exchange4media, Sanchayeeta Verma, GM-South, Maxus India, said, “Mathrubhumi is a very significant addition to our client portfolio, especially for our Kerala office. This is not only on account of its significant advertising expenditure, but also because it is a media conglomerate in the expansion mode. Maxus has been part of the growth engine for many of its clients, and working with Mathrubhumi at this stage is both an opportunity and privilege that we look forward to.”

Mathrubhumi is a leading media player in Malayalam language. A key challenge with the business, which is true to most media owners, is the constraints that the brand will face in advertising in other media. Speaking on some of the plans that Maxus for partnering and growing the Mathrubhumi brand, Verma said, “Communication today is not limited to the traditional TV, print and radio but extends to many other avenues. Maxus and GroupM have developed these avenues in India and globally due to this very reason over the past decade.”

Verma informed that Maxus’ full service offering under its ‘House of Media’ would be an “undisputed advantage” for an advertiser like Mathrubhumi. She added, “Having said that, the restriction on media is not a sweeping one brush applies to all phenomena. We will strategically identify and leverage the traditional media that can be used to build the Mathrubhumi brand.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017