Mash Advertising, a subsidiary of PerceptH, has won the creative duties of AOC Colour TV, an international lifestyle brand of TPV Technology. With a substantially high budget , the company has aggressive marketing activities planned across all media platforms, including TV, press, OOH and digital. They have also roped in Kalki Koechlin as the brand ambassador for AOC TV.
On choosing Mash, Seema Bhatnagar, Marketing Director, TPV India said, “We were very happy with the cutting-edge creative thinking presented by Percept. Its approach definitely matches our aggressive footprint that we have chalked out for this market.”
Amitabha Lahiri, CEO, Mash Advertising, added here, “One of the key yardsticks of a buoyant economy is the consumption of high end consumer electronic items. And India has been scoring high on this for the past few years. The product quality of AOC, coupled with an existing equity in the colour monitor segment, will help us strengthen the brand footprint in India.”
For the record, TPV is a $12 billion business conglomerate based in Taiwan. The group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North & South America, Australia, China, India and many other Asian countries. TPV has a network of global facilities with a production capacity of over 6.5 million LED/LCD units in a month. It has a workforce of over 50,000 employees across the globe in more than 100 countries.