Top Story

e4m_logo.png

Home >> Account Movement >> Article

Mash wins creative duties of AOC Colour TV

27-September-2012
Font Size   16
Share
Mash wins creative duties of AOC Colour TV

Mash Advertising, a subsidiary of PerceptH, has won the creative duties of AOC Colour TV, an international lifestyle brand of TPV Technology. With a substantially high budget , the company has aggressive marketing activities planned across all media platforms, including TV, press, OOH and digital. They have also roped in Kalki Koechlin as the brand ambassador for AOC TV.

On choosing Mash, Seema Bhatnagar, Marketing Director, TPV India said, “We were very happy with the cutting-edge creative thinking presented by Percept. Its approach definitely matches our aggressive footprint that we have chalked out for this market.”

Amitabha Lahiri, CEO, Mash Advertising, added here, “One of the key yardsticks of a buoyant economy is the consumption of high end consumer electronic items. And India has been scoring high on this for the past few years. The product quality of AOC, coupled with an existing equity in the colour monitor segment, will help us strengthen the brand footprint in India.”

For the record, TPV is a $12 billion business conglomerate based in Taiwan. The group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North & South America, Australia, China, India and many other Asian countries. TPV has a network of global facilities with a production capacity of over 6.5 million LED/LCD units in a month. It has a workforce of over 50,000 employees across the globe in more than 100 countries.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group