Top Story

e4m_logo.png

Home >> Account Movement >> Article

Mash wins creative duties of AOC Colour TV

27-September-2012
Font Size   16
Share
Mash wins creative duties of AOC Colour TV

Mash Advertising, a subsidiary of PerceptH, has won the creative duties of AOC Colour TV, an international lifestyle brand of TPV Technology. With a substantially high budget , the company has aggressive marketing activities planned across all media platforms, including TV, press, OOH and digital. They have also roped in Kalki Koechlin as the brand ambassador for AOC TV.

On choosing Mash, Seema Bhatnagar, Marketing Director, TPV India said, “We were very happy with the cutting-edge creative thinking presented by Percept. Its approach definitely matches our aggressive footprint that we have chalked out for this market.”

Amitabha Lahiri, CEO, Mash Advertising, added here, “One of the key yardsticks of a buoyant economy is the consumption of high end consumer electronic items. And India has been scoring high on this for the past few years. The product quality of AOC, coupled with an existing equity in the colour monitor segment, will help us strengthen the brand footprint in India.”

For the record, TPV is a $12 billion business conglomerate based in Taiwan. The group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North & South America, Australia, China, India and many other Asian countries. TPV has a network of global facilities with a production capacity of over 6.5 million LED/LCD units in a month. It has a workforce of over 50,000 employees across the globe in more than 100 countries.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by