Top Story

e4m_logo.png

Home >> Account Movement >> Article

Maruti awards Celerio's creative duties to Publicis Capital

21-January-2014
Font Size   16
Share
Maruti awards Celerio's creative duties to Publicis Capital

The country’s largest carmaker Maruti Suzuki is all set to launch its new model Celerio at the Delhi Auto Expo 2014 and the brand has awarded its creative duties to Publicis Capital. The agency is working on the launch campaign that is expected to release within a month. Sources close to exchange4media have confirmed the news, however, no official confirmation was received at the time of filing the report.

The company is betting big on this new launch because the car comes with improved technology. Sources have also informed that the dimensions of the car are similar to the A-Star, but it will have better features. This is expected to be a game-changer in the mass car segment with its affordable price-point and also help the brand in creating a leadership position both in the urban and rural markets.

Maruti Suzuki offers 17 brands and over 150 variants ranging from the people’s car Maruti 800 to the latest Life Utility Vehicle, Ertiga. The portfolio includes Maruti 800, Alto 800, Alto K10, A-star, Estilo, WagonR, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy, Ertiga and Stingray.
 

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...