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Mankind Pharma appoints ADK Fortune as its creative partner

01-April-2014
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Mankind Pharma appoints ADK Fortune as its creative partner

Pharmaceutical company Mankind Pharma has awarded its creative duties to ADK Fortune, a WPP Group company. The win comes on the back of a multi-agency pitch that took place in New Delhi. However, the size of the business is not yet disclosed. DDB Mudra was the incumbent agency on the account.

Speaking on the development, Sanjay Koul, Associate Vice President, Mankind Pharma said, “We are looking forward to work with such an energetic and dedicated team. We hope they continue the same services in the future as well and keep the good work going thereby making this association fruitful for both of us.”

Commenting on the win, Arjun Mukherjee, Managing Partner, ADK Fortune said, “We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand.”

Akashneel Dasgupta, Creative Head, ADK Fortune added here, “It is an interesting time to come on board with Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate.”

For the record, Mankind Pharma is a fully integrated pharmaceutical company with a pan India presence. They have a huge portfolio in consumer drugs and also in popular brands such as Manforce Condoms, Adiction Deo, and PregaNews, to name a few.

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