Top Story


Home >> Account Movement >> Article

Mankind Pharma appoints ADK Fortune as its creative partner

Font Size   16
Mankind Pharma appoints ADK Fortune as its creative partner

Pharmaceutical company Mankind Pharma has awarded its creative duties to ADK Fortune, a WPP Group company. The win comes on the back of a multi-agency pitch that took place in New Delhi. However, the size of the business is not yet disclosed. DDB Mudra was the incumbent agency on the account.

Speaking on the development, Sanjay Koul, Associate Vice President, Mankind Pharma said, “We are looking forward to work with such an energetic and dedicated team. We hope they continue the same services in the future as well and keep the good work going thereby making this association fruitful for both of us.”

Commenting on the win, Arjun Mukherjee, Managing Partner, ADK Fortune said, “We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand.”

Akashneel Dasgupta, Creative Head, ADK Fortune added here, “It is an interesting time to come on board with Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate.”

For the record, Mankind Pharma is a fully integrated pharmaceutical company with a pan India presence. They have a huge portfolio in consumer drugs and also in popular brands such as Manforce Condoms, Adiction Deo, and PregaNews, to name a few.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.