Platinum Media, a part of Madison Media Group, has started 2014 by winning the media duties of Lafarge India in Kolkata following a multi-agency pitch. The other agencies that had participated in the pitch included Mindshare, Dentsu and the incumbent agency Havas. Lafarge’s media spend is estimated to be sizeable and will grow substantially over the next year, looking at its expanded market in North India. The account will be handled out of the agency’s Kolkata office.
Commenting on this development, Aniruddha Sinha, Associate Vice President, Lafarge India said, “Madison Media has extensive understanding of the Indian media scenario and their approach and innovative media solutions will enable us to drive impactful media presence across our audience segments.”
Reacting to the win, Basabdatta Chowdhuri, CEO, Platinum Media said, “We are delighted with this new win and are confident that we can add strategic value in making the Lafarge brand a household name across the country.”
Lafarge India is headquartered in Mumbai and is a leading player in the building materials space with brands across the product spectrum – Lafarge Concreto, Lafarge PSC, and Lafarge Duraguard. Lafarge has been in the Indian market for close to 15 years and operates in the cement, aggregates and concrete business.
Madison Media Group has been on an account winning spree, having recently won a host of new businesses, including Raymond Apparel, Piramal Healthcare, HomeShop 18, McCain Foods, Ruchi Soya, Max India’s corporate account, and Café Coffee Day. The gross billing of Madison Media is about Rs 3,000 crore.