Madison Media has recently won the media mandate for Radikal Rice. The account was won following a multi-agency pitch, where MEC and Carat had also participated. The account size is estimated to be approximately Rs 25 crore and will be handled by Platinum Media in Delhi.
On awarding the business to Madison Media, Siddharth Chaudhary, Managing Director, Radikal Overseas, said, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership.”
Reacting to the win, Gautam Kiyawat, Group CEO, Madison Media, said, “We are excited to partner with this new age food company, and are looking forward to helping them gain their rightful share in India’s growing food industry.”
Radikal is one of the leading manufacturers and suppliers of premium basmati rice with nutritive value.
Earlier this year, Madison Media was in the news for winning Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves media AOR.
At the Emvies Awards held earlier this year, Madison Media won the Grand Emvie for Saffola, Client of the Year for Cadbury, People’s Choice award and eight Golds, five Silvers and two Bronzes.