Top Story


Home >> Account Movement >> Article

Madison Media wins Radikal Rice media AOR

Font Size   16
Madison Media wins Radikal Rice media AOR

Madison Media has recently won the media mandate for Radikal Rice. The account was won following a multi-agency pitch, where MEC and Carat had also participated. The account size is estimated to be approximately Rs 25 crore and will be handled by Platinum Media in Delhi.

On awarding the business to Madison Media, Siddharth Chaudhary, Managing Director, Radikal Overseas, said, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. I look forward to a long and mutually beneficial partnership.”

Reacting to the win, Gautam Kiyawat, Group CEO, Madison Media, said, “We are excited to partner with this new age food company, and are looking forward to helping them gain their rightful share in India’s growing food industry.”

Radikal is one of the leading manufacturers and suppliers of premium basmati rice with nutritive value.

Earlier this year, Madison Media was in the news for winning Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves media AOR.

At the Emvies Awards held earlier this year, Madison Media won the Grand Emvie for Saffola, Client of the Year for Cadbury, People’s Choice award and eight Golds, five Silvers and two Bronzes.

Tags Madison Media Radikal Rice Gautam Kiyawat Siddharth Chaudhary

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...