Madison Media Infinity has bagged the media mandate of Parag Milk Foods, the makers of Go and Gowardhan milk based products. The account was previously handled by Carat
Gautam Kiyawat, Group CEO, Madison Media & Platinum Media said, “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”
Devendra Shah, Chairman, Parag Milk Foods added, “We have partnered with Madison Media considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically.”
Madison Media was recently in the news for winning Dixcy Textiles, Enamor and Crompton Greaves Media AORs.
At the Goafest 2012 awards Madison Media won four awards, including 1 Gold for Best Use of Newspapers & Magazines for Parachute Advansed Ayurvedic Hair Oil; 2 Silver’s for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury and 1 Bronze for Best Use of Events and Stunts for Cadbury Celebrations.