Top Story

e4m_logo.png

Home >> Account Movement >> Article

Madison Media wins Parag Milk media mandate

28-June-2012
Font Size   16
Share
Madison Media wins Parag Milk media mandate

Madison Media Infinity has bagged the media mandate of Parag Milk Foods, the makers of Go and Gowardhan milk based products. The account was previously handled by Carat

Gautam Kiyawat, Group CEO, Madison Media & Platinum Media said, “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”

Devendra Shah, Chairman, Parag Milk Foods added, “We have partnered with Madison Media considering their strength and hopeful that their strength will definitely help us to draw our future growth path strategically.”

Madison Media was recently in the news for winning Dixcy Textiles, Enamor and Crompton Greaves Media AORs.

At the Goafest 2012 awards Madison Media won four awards, including 1 Gold for Best Use of Newspapers & Magazines for Parachute Advansed Ayurvedic Hair Oil; 2 Silver’s for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury and 1 Bronze for Best Use of Events and Stunts for Cadbury Celebrations.
 

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve