Madison Media Group has been assigned the media mandate for Magicbricks. The win comes on the back of a multi-agency pitch. Madison Media will handle the media planning and buying for Magicbricks out of its Delhi office.
On awarding the business to Madison Media Group, Sudhir Pai, Business Head, Magicbricks said, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demands – a partner who shares our values and can understand our business and brands – providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”
Magicbricks provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space. The brand is set to come up with a massive new campaign strategy shortly.
Reacting to the win, Basabdutta Chowdhury, CEO, Platinum Media said, “We are delighted with this new win and are confident to take Magicbricks to great heights. We are looking forward to a long and mutually beneficial partnership.”
Madison Media has been on an account winning spree, having recently won a host of new businesses, including Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.
Magicbricks was launched by Times Business Solutions, part of The Times of India Group, in August 2006, and has grown to become India’s largest property portal.