Madison Media Group has been appointed as the media AOR (Agency on Record) for Homeshop18, part of the Network18 Group. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.
Commenting on this development, Vikrant Khanna, Chief Marketing Officer, HomeShop18 said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past, I know that Madison is best equipped to help us reach our intended audience in the most economical and integrated way.”
Reacting to the win, Basabdatta Chowdhuri, CEO, Platinum Media said, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”
Madison Media has been on an account winning spree, having recently won a host of new businesses, including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves. The gross billing of Madison Media is about Rs 3,000 crore.