Top Story

e4m_logo.png

Home >> Account Movement >> Article

Madison Media Group wins HomeShop18 media AOR

10-December-2013
Font Size   16
Share
Madison Media Group wins HomeShop18 media AOR

Madison Media Group has been appointed as the media AOR (Agency on Record) for Homeshop18, part of the Network18 Group. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.

Commenting on this development, Vikrant Khanna, Chief Marketing Officer, HomeShop18 said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past, I know that Madison is best equipped to help us reach our intended audience in the most economical and integrated way.”

Reacting to the win, Basabdatta Chowdhuri, CEO, Platinum Media said, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”

Madison Media has been on an account winning spree, having recently won a host of new businesses, including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves. The gross billing of Madison Media is about Rs 3,000 crore.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world