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Madison Media bags Max India biz

29-January-2013
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Madison Media bags Max India biz

Madison Media has won Max India’s corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate, including search, display, social, video and mobile. Madison Media has been handling the media business of one of Max India’s subsidiaries, Max Life Insurance, since 2008.

It may be recalled that last month Madison Media had announced the appointment of Amit Duggal, who joined the agency as Digital Director to drive the agency’s digital agenda in the North and East markets.

Reacting to the win, Basabdatta Chowdhuri, CEO, Platinum Media said, “We are delighted to be handling the corporate campaign for Max India and are confident of helping Max achieve its growth objectives.”

Speaking about the campaign released through Madison, Vibha Rishi, Executive Director – Brand & Human Capital, Max India said, “Max interacts with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. We literally serve your need for health, wealth and happiness. The brand positioning captures this sentiment with two simple words: ‘For life’.”

Nitin Thakur, Head – Communications, Max India added here, “With this campaign, we set out to consolidate our various service offerings under one umbrella brand, Max. The new communication aims to build trust for the corporate brand by virtue of which people can choose its constituent brands with more confidence. We have created a memorable campaign leveraging one of the most popular songs of all times.”

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