Platinum Media, a unit of Madison Media Group, has won the media planning and buying duties of Dixcy Textiles. The account was previously handled by MPG and is estimated to be at Rs 25 crore.
Rahul Sikka, Director, Dixcy Textiles, said, “Talks were on for almost two years about this shift and also new product launches, and the expertise of the agency to handle the same has made us take this decision.”
Commenting on the win, Basabdutta Chowdhury, CEO, Platinum Media, said, “We are delighted that Dixcy has appointed us as their media AOR and I am confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership.”
Tiruppur-based hosiery company, Dixcy Textiles, markets its products under the brand names Dixcy and Dixcy Scott. The company is into inner wear, thermal wear and casual wear and has aggressive growth plans.