Top Story

e4m_logo.png

Home >> Account Movement >> Article

Madison’s Platinum Media wins Dixcy media AOR

17-February-2012
Font Size   16
Share
Madison’s Platinum Media wins Dixcy media AOR

Platinum Media, a unit of Madison Media Group, has won the media planning and buying duties of Dixcy Textiles. The account was previously handled by MPG and is estimated to be at Rs 25 crore.

Rahul Sikka, Director, Dixcy Textiles, said, “Talks were on for almost two years about this shift and also new product launches, and the expertise of the agency to handle the same has made us take this decision.”

Commenting on the win, Basabdutta Chowdhury, CEO, Platinum Media, said, “We are delighted that Dixcy has appointed us as their media AOR and I am confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership.”

Tiruppur-based hosiery company, Dixcy Textiles, markets its products under the brand names Dixcy and Dixcy Scott. The company is into inner wear, thermal wear and casual wear and has aggressive growth plans.
 

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India