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Luminous assigns digital biz to Magnon

08-June-2012
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Luminous assigns digital biz to Magnon

Magnon Solutions has just bagged the interactive and social media services for Luminous Power Technologies.

Magnon has been engaged to handle the digital marketing initiative for the brand, including its social and search presence. Speaking about this engagement, Vineet Bajpai, Founder and CEO, Magnon Solutions said, “Our focus will be on bringing a better connect between the brand and its consumers. Online media is evolving rapidly as a strategic platform and we research continuously to ensure we keep a tab on the trends, to offer the best to our clients.”

Luminous is a leading brand in power products for home and commercial applications. In June 2011, Schneider Electric acquired a majority stake in the company. Recently, Master Blaster Sachin Tendulkar was signed on as the brand ambassador for Luminous. The plan is to leverage the brand ambassador factor and to propel it on the social media front, thus building connect with the audience.

Even though there was no pitch as such, what worked in Magnon’s favour was the fact that they had “a one-stop shop approach to solutions,” claimed Nitin Naresh, Vice President – Corporate Sales, Magnon Solutions.

 

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